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Be featured in Midlands & Beyond Magazine...

  • Writer: Kyle Perry
    Kyle Perry
  • Feb 19, 2015
  • 2 min read

Midlands & Beyond Magazine is a FREE brand new publication distributing 20,000+ copies throughout the West Midlands and surrounding areas. The first, and much promoted edition, will be published at the beginning of May 2015.

Our small team of designers, market researchers and writers, have developed a product that will completely represent your needs.

Let me tell you more about the work undertaken which supports this new publication...

As public confidence continues to waiver with large conglomerate supermarkets, organisations, as well as recent negative experiences with on line purchasing, patronage of smaller, more local businesses, enjoys a renewed interest, a product that will ensure customers and traders receive the sort of exposure they rightly deserve.

Midlands and Beyond has been developed with the aforementioned in mind. A great deal of research has been undertaken over the past year, interviewing customers from all aspects of the demographic within the Midlands, gauging their needs, their dissatisfactions and their purchasing habits. Local SMEs (small to medium enterprises), have been engaged in round table forums, through social media and more traditional forms of market research, to engage their thoughts on trading; methods for marketing; their concerns and their successes. The creators have also spent time investigating Local Enterprise Partnership strategies; larger organisations and their position within the local economy and other publications, such as the census, market demand research and other existing publications from the country, where this particular product has been a success.

Overwhelmingly, we have discovered that those from all social categories within the Midlands and beyond, prefer, if possible to purchase from local businesses, citing trust, confidence and quality as key determinants with regards purchasing decisions. This has been supported by information gleaned from Local Business Forum leaders and members.

This is exciting; it enables us to put together a product that fulfils those requirements – it puts businesses in touch with businesses. It puts traders and customers at the heart of the product, and it stitches all of this together with content that is relevant, useful and speaks to the region.

Please find attached our Media Pack that outlines the finer details.

Our ethos is to produce a quality product that literally delivers.

We are looking forward to discussing any elements of this further with you so please do get in touch on how to proceed.

Follow us on Twitter @BeyondMidlands

Email Kyle@makemeoriginal.com for further details

 
 
 

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